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The benefits and the potential problems associated with prescription drugs being advertised

The benefits and the potential problems associated with prescription drugs being advertised Introduction The high level of competition and diversity in the modern world has resulted to almost all commodities being highly publicized. In the past, knowledge about prescription drugs was only possible in medical literatures like in medical books, journals or in hospital.Advertising We will write a custom essay sample on The benefits and the potential problems associated with prescription drugs being advertised specifically for you for only $16.05 $11/page Learn More Advertisement of prescription drugs was rare with the only form of advertisement being placards placed inside the various health centers. However, the world has become more capitalistic in nature, competition has affected all areas of the society and the medical field has not been spared either. The advertisement of prescription drugs has had both essential benefits and potential risks (Sheehan, 2011). First, the media industry has revolutionized with the masses mainly relying on the mass m edia for whatever sort of news. The media has been highly regarded and trusted to provide authentic, well-researched, and detailed news. The manufacturers of prescription drugs have taken this advantage to advertise their merchandise. The high level of advertisement has popularized these drugs and the public have become to regard them as any other drugs. The purchase of the prescription drugs has increased with people buying them like the normal over-the-counter drugs (Thompson, 2009). Problems of prescription drugs being advertised The purchase of prescription drugs has thus been abused. These drugs are restricted by legislation and requires the authorization of a qualified personnel especially a medical practitioner. Their advertisement has made people to overlook this requirement and the usage of these drugs has gone up of which this type of usage is usually not authorized (Schneider, 2011). People are thus exposed to dangers posed by these drugs; some diseases have been reported to be persistent since the dosage taken is not in the right manner. As a result the treatment of certain ailments have been jeopardized since people are no longer seeking the advice of medical practitioners rather they are buying what they think is the right treatment drugs over the counter (Wexler, 2007). Unlawful business enterprises have taken advantage of this situation to produce counterfeit drugs, which are then finding their ways into the market. This has put the public health at risk. In several instances, buying prescription drugs without the approval of the relevant authority has resulted to overdose or drug misuse. As a result, several individuals have been overwhelmed by the overdose poisoning some even losing their lives.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Benefits of prescription drugs being advertised On the other hand, the advertisement of prescription d rugs has made the public to be aware of the various cures for various diverse ailments. People are able to visit a doctor for further information and directives (Goldberg Easton, 2006). Visiting the doctor has facilitated regular medical check up on individuals. The health status of the society has thus been boosted, since the advertisements categorically insist the need to seek medical advice. The advertisement of prescription drugs also enables the public to know which drugs need the consultancy of a medical practitioner as stated by the advertisement. In the contemporary modern world, the pharmacy industry has been flooded with unqualified people posing as pharmacists. Once a person goes to seek advice from them, they sell to the individual the prescription drugs yet they have no qualification to do so. Advertisement of these drugs enables the public to distinguish the over-the-counter drugs and prescription drugs and they are thus able to discern when unauthorized drugs are bei ng sold to them (Edlin Golantry, 2010). Reference List Edlin, G., and Golantry, E. (2010). Health and Wellness. Sudbury: Jones and Bartlett publishers Goldberg, R., and Easton, T. (2006). Taking Sides: clashing views on controversial issues in drugs and society. New York: Dushkin Publishers. Schneider, M. (2011). Introduction to public health. Sudbury: Jones and Bartlett publishers Sheehan, K. (2004). Controversies in contemporary advertising. Thousand Oaks: Sage PublicationsAdvertising We will write a custom essay sample on The benefits and the potential problems associated with prescription drugs being advertised specifically for you for only $16.05 $11/page Learn More Thompson, PDR. (2009) PDR pocket guide to prescription drugs, 9th Edition. New York: Simon Shuster Wexler, B. (2007). The Health Care System. New York: Thomson Gale

1.Currency derivatives can be classified into instruments with Essay

1.Currency derivatives can be classified into instruments with symmetrical(fixed)and asymmetrical(open) outcomes.Define their respective characteristics, and use examples to illustrate your answer - Essay Example futures are symmetrical: if one can enter into a forward at a particular price, the price might either go up or come down, and so, one can make either profit or a loss. Forwards are quite common in commodities, and can be used either for speculation or for hedging. Eg: If a person has an order to ship 10000 tons of steel for a period of 6 months at a prefixed price of $1000 per ton. And the person is expecting the price of steel to increase. So, to hedge against the price risk, the person enters into a forward purchase agreement, for 10000 tons 6 months hence. The person position is now fully hedged: if the price of steel increases as expected, person will either claim a delivery from the forward seller, or a net settlement. If the price comes down, person will be obliged to settle by making a payment for the price difference to the forward seller, but will be fully compensated by the pre-fixed price it gets from its own forward sale contract. 2. Options have an asymmetric return profile: an option is an option with one party. The option will be exercised only when the purchaser of the option is in-the-money. Therefore, the only loss in an option is the cost of writing and carrying the option. Hence, options have an asymmetric return profile. On the other hand, the option-seller only makes returns by way of fees or premium for selling the option, against which the person takes the risk of being out-of-money. If the option is not exercised, person makes fees, but if the option is exercised, considerably, the person may lose. For example, if one person is holding a security of $1000 buys an option to put the security at its current price with some other person. Now if the price of the security goes down to $900. The person may exercise to sell the option of the security to some other person at the agreed price of $1000 to protect against the loss of account of turn down in the market value. If, on the other hand, the price of the security is increased to $1100,